Bush Marketing and Branding

Our friends from DDB called on us again this week to do a quick turn around banner ad for South African Airways.

Labels: banner ads, DDB, SAA, South African airways

Working on your own brand is much like performing brain surgery on yourself: possible but not ideal. However, lucky Bush has many brains and more hands to match. Last week in the middle of getting one of our latest, and I will say humbly greatest group projects, launched (Green Cauldron Coffee) we confirmed a modified positioning for Bush Branding & Marketing.

When Bush began at the beginning of this century we were like most small advertising/design agencies: we could design and write copy; prepare professional print ready files for flyers, press ads and business cards; story board and produce TV commercials; write a radio jingle and record it; and being technology savvy we could even register domain names and put up html websites.

Over our 10 years Bush Branding & Marketing has had 3 logos, 4 websites and moved offices 5 times. We have completed just short of 1000 projects and our core team is still together. As we looked to redefine ourselves it seemed logical to review what we are really good at. What is the thing that new clients come to us and has long standing clients sticking by us?

Digital. Yes, one simple word. A word that has been transforming communications at break-neck speeds for over a decade. With this strategic insight it was agreed that Bush Branding & Marketing would clarify our offering by simply putting the word Digital after Bush and before Branding & Marketing.

With our positioning clarified the baton has been passed to Nighean our long serving and tireless creative director and designer to come up with a look that says this without migrating too far. A tough job for sure. Thankfully we have web 2.0 on our side. This morning I came across this great article and reference on twitter that shows the logos of some of the biggest web 2.0 brands and references the font type used in the word marks.

http://buildinternet.com/2009/07/fonts-used-in-logos-of-popular-websites/

In an attempt not to drink our own bath water (one of my favourite Frank Heaps sayings) we are going to use 99 designs to get some fresh ideas for logo treatments to give Andrew, Alison, Kaleigh, Rachael, Jon and I an opportunity to do some design by trial of our own without giving Nighean's ego yet another bush bashing.

The 100 Mile lunch was a grand success! The Cromwell farm was packed full of slow foodians as we noshed on local nourishment—the highlight of which was Long John the pig (a pig raised on the Cromwell Farm) who graced our plates in the form of pork & cabbage and delicious ham.

Many thanks to Slow Food Byron Bay for getting everyone together for such a succulent event. Also, thanks to Green Cauldron for the yummy local coffee, Stone & Wood for the local brew and Rainforest Rescue for the rainforest trees which have been planted on the Cromwell Farm.

Been another busy week in the Bush. It's been all hands on deck getting ready for the official launch of Green Cauldron Coffee's website. Here are some of Jon Sturge's latest images. Note the lovely hands featured. Greg has worked hard to be a hand model.