Bush Marketing and Branding

With December on the door step our home-grown client Presso is preparing to pump out an online and public relations campaign for the gift giving season. The campaign, "I'm dreaming of a Green Christmas" features a Presso with the special offer of a free designer sugar spoon and espresso beans, from Green Cauldron in Australia and from te-aro in the United States and Canada. To really Green things up Presso is going to plant a native tree for each Presso sold. Trees will be planted as part of regeneration projects on the Cromwell Farm in Australia and the Gregory Farm in Chatham Ontario.

In North America we will be planting trees native to the endangered Carolinian Zone which lies south of an imaginary line between Grand Bend on Lake Huron and Toronto on Lake Ontario. “Carolinian” is a name coined by early botanists, who observed that hardwood forests in southwestern Ontario share many characteristics with forests as far south as the Carolinas. Forests in Ontario’s Carolinian Zone are enriched by trees having a strong southern affinity, such as tulip, sassafras, Kentucky coffee, cucumber magnolia, black gum, and papaw. Carolinian forest is one of Canada’s most threatened habitats.



In Australia native rainforest trees are being planted in an area known as the Big Scrub. The Big Scrub Rainforest was once Australia's biggest subtropical rainforest covering over 75,000 hectares. Sadly 99% of this area has now been cleared.