Bush Marketing and Branding

Bob Barker, a hero of my youth, from the popular game show The Price Right, had it right when it comes to selling online. If you want to sell products or services on the internet you need to be sure you have your pricing right. Your shopping cart cash register will run silent if you are not offering the best price online.

When clients come to us looking to cash in on the world of buyers on the WWW I often suggest that they test out their offering on ebay first. This sobering strategy has helped Bush Marketing's clients realise the realities of price sensitivity on the internet and thus saved them $1,000s on investing in a shopping cart and the long list of ancillary expenditures like payment gateways.

Here is a good news Online getting the Price Right story. Tin Shack, one of our longstanding clients, have been selling products over the internet since the mid 90's. One of their latest fashion footwear brands El Naturalista was in need of an outlet for selling styles from previous year's ranges. In fashion footwear it's all about the latest styles. To test the waters we deployed a cost effective shopping cart solution called Shopify. Up the shop went in record time and with minimal expense. We just waited for the sales to come in. And waited. And Waited. Nothing. No Sales. Lots of visitors to the shop but nobody was buying. Why? We did not have the Price Right. Two days ago we changed the prices. Since then they have had orders daily.

Thanks Bob Barker. You are right.

Labels: el naturalista, elnaturalista, selling online, shopify, shopping carts

Below is a rant I wrote this morning and sent off to some select press.

The day after Australia Day started out with more then a sore head from too much celebrating
for Canadian Greg Cromwell who has been living in Australia for over seven years.

When he checked his email he got a message from a friend in Canada asking "What's going on
Down there?". The email referred him to an article written by Canadian Press that was published nationally yesterday. "When I read the article and checked the Australian Government website I could not believe it. Whoever is responsible for publishing this information should be packed off to Canada with a pair of budgie smugglers* on an all expenses paid holiday in the Canadian Great White North", said Cromwell.

Having travelled to many countries over the years, including South Korea, which is listed as safer then Canada, it is hard to imagine how this website makes its predictions and recommendations to Australians. "When the Australia Day long weekend is over I plan on calling the Australian Department of Foreign Affairs and Trade and lodge a complaint," commented Mr. Cromwell.

What really takes the cake for Mr. Cromwell is that he and his partners export Australian Boots to Canada (R.M. Williams and Blundstone) and they are celebrating Australia Day in their stores in Toronto and Vancouver. After reading the warnings about Canada he hopes that terrorists don't attack the stores and that an earthquake doesn't spill the free beer they have on offer to celebrate Australia Day. For more information visit australianboot.com

Please refer to the article and links below for more information

Australia issues Canadian travel warning

Jan 25, 2008 10:06 AM
THE CANADIAN PRESS

Australians taking the advice of their government's "Smart Traveler" web site will likely be steering clear of Canada.

That website, which is run by Australia's Department of Foreign Affairs and Trade, has Canada listed as a country where travelers should "exercise caution," which is the second-safest category.

Apparently our problems stem from the threat of terrorism, heavy snow, ice and forest fires that can erupt "at any time."

British Columbia, in particular, was singled out as being in an active earthquake zone and "subject to avalanches" along with Alberta.

Countries listed on the Smart Traveller website that are considered safer than Canada include Chile, South Korea and Latvia.

Canada's Foreign Affairs website which offers advice to travelers has no official warnings against Australia, and says most Canadian visitors to that country don't have any problems.

http://www.thestar.com/News/article/297431


Immediately I checked to confirm that the information in the article was correct and it was, every last bit of it. Refer to the link below.

http://www.smartraveller.gov.au/zw-cgi/view/Advice/Canada


*Budgie Smugglers-Australian slang for Speedo style mens bathing suit.

We have started the New Year off in style working with our good friend Greg Nash and his mate Grant Kelly to get their start up business--Bangalow Limousines rolling. In drag race fashion our team has designed a logo, developed a launch website and we have collateral materials on the way.

One of the strengths of our team is our ability to work quickly and make things happen. We have found this happens when we have clients who know what they want and trust us to get the job done. A cooperative client/agency relationship pays big dividends and often quickly. A small example of this was passed onto me by Grant yesterday when I was helping him learn how to drive his new phone (getting his email hooked up and showing him how to surf). Grant told me he got a call from a prospective customer from the website only two days after it went up.

This was like winning the Lexmark Indy 300 on the Gold Coast for us: it only took two days for the search engines to index the site and someone to contact us.