Bush Marketing and Branding

Bob Barker, a hero of my youth, from the popular game show The Price Right, had it right when it comes to selling online. If you want to sell products or services on the internet you need to be sure you have your pricing right. Your shopping cart cash register will run silent if you are not offering the best price online.

When clients come to us looking to cash in on the world of buyers on the WWW I often suggest that they test out their offering on ebay first. This sobering strategy has helped Bush Marketing's clients realise the realities of price sensitivity on the internet and thus saved them $1,000s on investing in a shopping cart and the long list of ancillary expenditures like payment gateways.

Here is a good news Online getting the Price Right story. Tin Shack, one of our longstanding clients, have been selling products over the internet since the mid 90's. One of their latest fashion footwear brands El Naturalista was in need of an outlet for selling styles from previous year's ranges. In fashion footwear it's all about the latest styles. To test the waters we deployed a cost effective shopping cart solution called Shopify. Up the shop went in record time and with minimal expense. We just waited for the sales to come in. And waited. And Waited. Nothing. No Sales. Lots of visitors to the shop but nobody was buying. Why? We did not have the Price Right. Two days ago we changed the prices. Since then they have had orders daily.

Thanks Bob Barker. You are right.

Labels: el naturalista, elnaturalista, selling online, shopify, shopping carts