Bush Marketing and Branding

It is encouraging to watch the ripples move outwardly when you chuck a rock into some water.

In this case the rock was a book that my daughter Kaleigh gave me a few years ago when I was visiting her at university in Vancouver. The book I refer to is the 100 mile diet , which is really more of a movement then a book, one could even compare it to the bible in terms of the lifestyle implications should one chose to follow the commandments of eating differently.

After reading through the 100 mile diet (no I have not read it from cover to cover yet, but one day I will) it came to me that I could bring the paradigm of eating different back to Australia with me and did just that by repurposing our annual Christmas party into a 100 mile soiree. We have had two such events now. Each a fabulous success. Our parties have even captured media attention and that has turned into another event that is happening this week. If you are still reading this is where the rock and ripples kick in. A long time business associate come friend contacted me about getting involved with a group she is a member in. Slow Food Australia.

And the 100 mile lunch was born. Here is a bit of information about the 100 mile lunch. If you are interested you better not act slowly because it will be sold out.

Byron Bay
100 Mile Lunch - Sunday 5 July
11 am-3pm
RSVP- grow@bushmarketing.com

This is something really special!! The lunch will be held at the Cromwell's Farm at Goonengerry- originally the Sheaffes Farm, circa 1900.

Due to the location we are limited with numbers. Members are invited to book first- $40 per head - and also will be invited to be involved with the food for the lunch. This is a function we can all take an active part in!

ALL ingredients, even spices, will be sourced locally. The event is BYO- that means wines from Tenterfield or maybe Sirromet at Cotton Creek (grapes must be grown in the 100 mile (160km) radius) and also plate, cutlery and wine glass!

THE MENU

On Arrival
Marinated olives
Chicken liver pate on cucumber slices
Cauliflower and blue cheese frittata
Pumpkin and bacon frittata

Main Meal
Baked glazed ham
Marinated Byron Bay Pork ribs
Byron Bay Pork chop casserole
Potato bake
Green salad with blue cheese and pecans
Sweet potato mash
Herbed tomatoes

Dessert
Citrus macadamia cake with yoghurt
Seasonal fruit platter

Tank water with citrus

Tea and Green Cauldron Coffee



By sourcing the produce for the lunch within 100 miles we are minimising the carbon footprint of the event. Additionally on your behalf Rainforest Rescue and Bush Marketing will be planting 100 rainforest trees to offset any additional emissions. Pictured below Rainforest Rescue founder Kelvin Davies inspecting a potential planting site on the Cromwell Farm.


























100 Mile Lunch Supporters














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Labels: byron bay pork, rainforest rescue, slow food australia

During our Sydney visit, we had the pleasure of staying with our good friend and client, Wayne Marston of Marston Properties. His fabulous house in Kensington served as the luxurious Bush base—a great place to start and end our busy days.

Jon Sturge began to do some real estate photography while we were there to represent Wayne's property management services.

Thanks Wayne, you are a legend!

Three of us Bushians went to Sydney over the Queen’s Birthday weekend, and boy did we get around.

One of our first stops was the Manly Sustainability Fair where we visited Red Earth Coffee, retailers of the Presso coffee machine. We helped do some demonstrations with the machine, a very green and unplugged way to make your espresso. After sipping a few sustainable Pressos we decided it was time to move on to a different kind of beverage—beer.

Bush is working on an article for BeanScene Magazine about the beer scene in Sydney (even a coffee magazine needs a little beverage variety). Combining the Bush techniques of chatting, writing, and guerrilla style photo-shooting we began to explore and document the pubs of Sydney. We met some lovely folks at the 4 Pines Brewing Company in Manly as we tasted some delicious homemade brews, and then we were off to the Lord Nelson Brewery in the Rocks to so some of the same.

And since we were in the neighbourhood, we couldn’t miss the opportunity to drop in on our good friends at Rockpool. We talked blogs and newsletters (their second newsletter was sent out yesterday) and set up a food photo shoot for our Bush photographer, Jon Sturge. Keep an eye out for Jon’s work popping up on the Rockpool website and the next newsletter.

It was a fun and productive Sydney trip. Go Bush go!

Check out how Bush has been taking these magazines to the web: www.transfersnowboard.com and www.chillfactor.com. Bush designed these websites to co-exist with each magazine's publishing system using Confluence.