Bush Marketing and Branding

There was good music and good heavens, there was mud. The 2009 Byron Bay Bluesfest Festival went off as planned—five days of music, fun and rain, an excellent introduction to the Byron area for Jon and I, the freshest Bush recruits from Canada.

Ian Heaps, a Bush client from Tin Shack Canada (distributors of Blundstone and El Naturalista), came down to join in on the party too. Needless to say the music wouldn’t have sounded nearly as sweet if our feet weren’t dry and happy in our Blundstones.

The grounds of the fest were so muddy that the average shoe was quickly taken over by the bog. Abandoned shoes lay on the ground—their now barefoot owners braving the crowds (and the porta-potties) sans footwear. I believe Lieutenant Dan said it once, but I will say it again. Take care of your feet! I’m not sure we could have enjoyed bands like The Blind Boys of Alabama or Alpha Blondy without functional dancing feet.

Even though Ian spent most of his time Bluesfesting, there was a little bit of time to do some work and some relaxing at the Bush Headquarters on Mill Road with the Bush Team. In the photo above, see him bonding with Elmo the horse.

The Bluesfest was a great way to kick off our Australian experience, I think we'll be sticking around for a while. Keep an eye out for more of my words and some of Jon's images.