Bush Marketing and Branding

Where has the year gone? It seems like yesterday we were organising our first 100 mile soiree to celebrate our new studio space in Byron Bay.

Last year's party was such a success. People loved the concept of eating and drinking locally based on the 100 mile diet concept I brought back with me from Canada. This year we are going to take it a step further and serve up food grown and raised on our 10 acre property. With only a week to plan and promote its going to be branding and marketing challenge. However, in my experience it's never too hard to get people to come out and celebrate, especially when they know there is farm fresh food involved.

Here is a great article about our party last year and background on the 100 mile diet.

100milediet_soiree-echo.pdf

Another article on this years party written by the lovely and delicious Victoria Cosford.

This%20little%20piggy.pdf

My partner Ian sent this email onto me yesterday. When you read it you will understand why he was so elated. Happy customers, especially ones who have had an issue with your product, means you are in good shape from the ground up. It goes to show that the cost of replacing a product, regardless of the situation, is one of the best investments you can make. The value of a customer for life, and the word of mouth (in this case word of foot) has immeasurable value. Simply treat your customers right and good karma will come your way. Here is what our happy bundstone boot customer had to say...

I have to tip my hat.....to the craftsmanship....the service...and the warranty of the mighty Blundstone.This is my story.....My first pair purchased in 2004 after years of doc martins and such ....was the old school dark brown chunks that lasted 3 years....but I'm not the guy who just put them on every once and a while look I own a pair of blunstones.....I walk every day for hours..and kms close to 20 a day. I live in Canada...Toronto to be exact.....I taunt the winter...begging for a snow bank to keep me from crossing the road.....puddles. I love watching the suit and ties dodge them while I plow through. then the clean up.....a quick wipe of the cloth. ta-daa......that was my old pair with the warn to the bone soles...that sit under my work desk just in case .....not sure what for...I just can't throw them out. I guess if there is a ridiculous day of weather....that take my boots right off my feet I guess.

But that was My old boots....my newer boots that I bought last year( the newer version dark brown chunk)....were just now hitting there true groove. I had a winter with them.....and a summer with them.....my fall was going to make it to my winter when I was going to give them the clean-fixings for a deep freeze. then I hit a wall...almost cryed...sorta freaked out. there was a tear in the leather....right where little toe would be....right along the sole crease. MY frear that blundstone...was going to let me down....there was no way I can see it to be fixed....not there....I took them to my dealer ( October 28th) ....the Blundstone at 791 Queen Street West. Around the corner from the new condo we bought( still walk to and from work....year round ) ....and just two weeks after my marriage . the store clerk Matt was good......and when he showed Andria the Manager my boots she just said.....give him the new pair....explained that it does not happen often, but the machine may have pressed a cress into the leather right at the sole .... before I knew it I was sorta punch drunk with delight.....there was new boots on the counter.....then on my feet. I danced home and my wife was amazed..... that' the story of my boot #2...I Already.....vowed and live in the blunstone. today I can honestly say that there always be a pair of blundstones...in my life....I'm 40 now....and predict that by 60 I'll be on boot nuber 6...or 7. I still can not believe....such amazing customer service...and warranty. I'm blunstone guy for sure thank-you ...thank-you ...thank-you. Toronto Canada