Thursday, 10 April 2008
Worth it.
Is advertising worth it? A question often asked and very difficult to answer. In our experience advertising is a key ingredient to growing brands. However, making your ads work their hardest and measuring their impact takes some fancy footwork. Take this "worth it" ad created by Ranscombe & Co for Blundstone Canada. This little ad has hit a cord with consumers.
Why has it worked so well generating sales? You cannot beat a straight forward retail ad with good old fashioned attention to the lost art of type setting. Add a powerful two word headline that draws you in. Insert some strategic copywriting that cleverly deals with price/value and presto- you have an ad that is truly worth it.
More to come on how we will be leveraging this successful bit of print advertising on the internet.
posted by bbm
