Bush Marketing and Branding

Web Wrangler is a term a client used to describe one of the roles Bush Branding & Marketing played in developing her website. The term wrangler has a few meanings but mostly it is used to describe the role of caring for livestock and the catching and saddling of horses.

A web wrangler then, can be described as someone who cares for critical web assets like web site domain name registrations and web hosting. In my experience, catching horses is very much like trying to get hold of a domain name registration or sorting out ftp (file transfer protocol) access to a website: it's bloody hard work. Here are some of my web wrangling tips.

1. Domain name registration. Your domain name is much like a brand you put on a horse. It's a unique and important way of identification and proves ownership. Be sure that your domain name is registered in your name and that the contact details are in your control, especially the email address. Don't rely on any third party to take care of this for you because you will be at their mercy for critical things like renewals and managing dns (domain name system).
2. Website Hosting. Your website needs to live on a computer somewhere, much like a horse needs a ranch to run around in. Be sure that you know as much as possible about the ranch before you put your horse on it. Ftp access to your website is required for development and updates. You need to have 3 critical bits of information: domain name, username and a password to get in.

Without a doubt web wrangling is one of the toughest jobs I have ever had and the worst paying job by far. Most clients understandably get very confused about domain names and hosting; and often for good reason. The people they entrusted to handle these things that are beyond their grasp are motivated to make it even more difficult in order to maintain their strangle hold on your website and business.... the bastards.

Pictured with me are Lady and Deniro on a recent ride in the Goonengerry Forest with my apple mac wrangling mate Sagaro.