Bush Marketing and Branding

Australian Boot Company in Canada has joined the movement in Australia to say Sorry. Pictured is one of their snowy store fronts on Queen Street West in Toronto. Australian Boot manager Andria Gillis made up this sign and took this photo after she received an email from Greg Cromwell in Australia about Sorry Day. A copy of Kevin Rudd's speech has been posted beside the sign to let people know what it's about. "We have had a great response to our sorry sign, although one of our customers called us after seeing it from a passing streetcar and asked if we were going out of business," said Andria.