Wednesday, 21 November 2007
3rd Party / Outsourcing
Having good clients is the single most important factor in the success of an advertising agency. I make this statement without hesitation based on my 20 years of agency and client experience.
Finding and keeping good clients is paradoxically the single most difficult thing in advertising, which leads me to the subject matter of this blog: Outsourcing your creative requirements.
Bush Marketing has worked for other advertising agencies over the years and we have loved the work so much we have decided to specialize in it. Advertising Agencies, Business Consultants and Web Design Companies have come to us to help them help their clients. Without exception the experience has been delightful: clear briefs and no grief.
Our 3rd party work has brought us to lofty heights including web development for South African Airways through Griffin Advertising and most recently DDB Sydney. What a pleasure it is to get be able to transcreate brilliant ads and get praised from your peers for fast turn around. Here is a banner ad that we churned and burned out for DDB last month.
Bush Marketing also practices what we preach: copy writing, media relations, photography, web applications and entrepreneur coaching are 3rd party services we use to help our clients get the biggest bang for their buck.
posted by bbm
