bbm blog

Wednesday, 17 October 2007

Brand Building Tools

Part of our recent website redesign saw the demise of my beloved shed. The shed was a part of our website, like sheds themselves, where I could put anything I wanted. Here are a few links I saved from the bin:


Brand Building Tools
Google
* adwords
A powerful business building tool that we have deployed successfully for a long list of clients. We first started using adwords back in 2002 for Australian Boot Company. If you want targeted traffic to your website adwords is a great place to start.
* analytics
There are statistics packages for websites and their is google analytics. Stats from this awesome google tool can help you build your online brand with ease and cost efficiency.
* documents and spreadsheets
This tool was formerly known as writely. Another technology best of breed that our faithful Scout discovered (as did google who bought them out last year). We use this for collaborating on strategic plans and other important group growps.

Government Resources
lending a hand - no really
* dsrd
* austrade

posted by bbm