Friday, 25 September 2009
Ephiphany: ecommerce and ebay
Things come to me. Much like lightening striking. Most of the bolts hit the ground and disappear leaving little trace. Then there are times when these bright ideas strike a tree and ignite. This feels like one of those realisations that will turn into some real goodness.
Ebay is clearly a leader in the world of ecommerce. You don't need Forrester syndicated research to know that the number of visits and transactions on their sites is mind blowing. How come so many people buy and sell successfully on ebay? The list is long but lets cut to the roots of my epiphany: ebay's graphic user interface. I feel so geeky and professional using that word which basically means how easy it is to check stuff out and buy it on ebay. Images and copy are sure not fancy, but boy do they work hard. How often do you see shopping carts with crappy or no images and sparse copy that leaves you wondering what the heck you are considering buying.
Look at this item on ebay I was pondering purchasing for our growing Dexter Dairy.
Nothing fancy. Great image, clear price, lots of room for copy. In closing. If you want to improve your e commerce results copy ebay.
Ebay is clearly a leader in the world of ecommerce. You don't need Forrester syndicated research to know that the number of visits and transactions on their sites is mind blowing. How come so many people buy and sell successfully on ebay? The list is long but lets cut to the roots of my epiphany: ebay's graphic user interface. I feel so geeky and professional using that word which basically means how easy it is to check stuff out and buy it on ebay. Images and copy are sure not fancy, but boy do they work hard. How often do you see shopping carts with crappy or no images and sparse copy that leaves you wondering what the heck you are considering buying.
Look at this item on ebay I was pondering purchasing for our growing Dexter Dairy.
Nothing fancy. Great image, clear price, lots of room for copy. In closing. If you want to improve your e commerce results copy ebay.
posted by bbm
