Thursday, 30 October 2008
CMS-SEO shoot out at Search Camp
One more day to go until our first search camp, a search engine optimisation workshop we are putting on.
Campers are bringing with them a number of different content management systems including joomla, contribute and Good Barry. Each of these systems will be scored by our counsellors based on ease of use and assessed for their effectiveness.
Based on my experience these CMS systems are way ahead of custom content management systems that I have used which don't deal with any of the more subtle aspects of seo.
In closing here are some tips from my Good mate Barry--who I think is an odds on favourite to take the award for best search engine friendly system.
Campers are bringing with them a number of different content management systems including joomla, contribute and Good Barry. Each of these systems will be scored by our counsellors based on ease of use and assessed for their effectiveness.
Based on my experience these CMS systems are way ahead of custom content management systems that I have used which don't deal with any of the more subtle aspects of seo.
In closing here are some tips from my Good mate Barry--who I think is an odds on favourite to take the award for best search engine friendly system.
The Top 3 Most Underrated Web Statistics
Let's imagine you're looking at your website's report card. It's easy to understand what visitors are, what your online sales figures mean and so on. But most business owners don't know that there are three not-so-obvious analytics that you should really be paying attention to.
New and Returning Visits. This comparision shows you something very important about your website - do people come back after they leave for the first time? You should be working to improve this ratio. The fact is that the more times someone returns to your website, the higher the chance they will buy. There is a high correlation between people who return to your site and people who actually pay for your product or services.
Top 5 Web Pages. Generally speaking, a list of your top 5 web pages will tell you the most likely path of users through your site. #1 is where they start. Those that click through will go to #2, and so on. Use this information to make sure that the most important information is on the right pages, and to make sure your customers are going in the right direction.
Top Search Phrases. How are people finding your site through search engines? This metric tells you exactly what brings people to your site. Use this information to optimize your site around those keywords to increase your traffic. Alternatively, you can use this to tell you which important keywords are under-used, and increase their usage.
posted by bbm
